Could it be that we're finally leaving the era of faux beauty? Spas have traditionally embraced and encouraged the value of inner health leading to that outer glow. But over the last few decades, beauty seekers have pulled, poked, painted and prodded, using an ever-widening wide range of hair and beauty treatments and products to make skin look tighter and younger, and hair smoother, fuller and longer. From red carpets to runways to the office, the "maybe she's born with it" notion of beauty became so outmoded, it wasn't unusual to see people who looked like cartoon versions of themselves.
However in recent years there's been a resurgence in less-invasive treatments that revive skin, hair, and nails and make humans look human again. This new era of beauty focuses on the nude, the natural, and a high-tech, low-risk beauty, where organic products, science and technology intersect to deliver minimal-downtime results that are seemingly produced by nature.
And with the growing popularity of photo-sharing apps like Instagram and Snapchat and nearly universal use of Facebook and Twitter, the "selfie" trend, where people are expected to look their best 24/7, isn't leaving anytime soon.
In 2014, we'll see even more of this back-to-basics approach, with spas remaining the torchbearers of a whole-health beauty and further establishing their role by offering even more customized treatments. We'll also see "technology as friend, not foe" in the mix, as machines become better designed for a quick route to lasting, natural loveliness.